Stephen Lyttelton
Chief Executive
BCom, LLB, ACA, FCIS
Appointed Chief Executive in June 2008, Stephen is an internationally experienced businessman, with a proven record of success. He has worked in London and Shanghai and has good experience at board level and with NZX-listed companies.
Stephen has had senior management roles in a diverse range of industries including entertainment, e-commerce, rural servicing, corporate investment, kiwifruit marketing and life sciences/biotechnology, as a non-executive director of AgResearch Limited for 7 years.
Stephen has a strong track record in change management in high growth industries.
NH Chua
Vice President Asia Pacific
BA (Economics and Commerce)
A dynamic and talented businessman, Chua has a BA in Economics and Commerce from the University of Toronto, and has been with New Image for 19 years.
Based in Kuala Lumpur, Chua has spear-headed the group’s development and growth within Asia. Drawing on more than 30 years’ experience with direct selling Chua is leading both the expansion of our Direct Selling business into new country markets throughout Asia and the ongoing development of our established markets.
Brent Wollaston
General Manager Manufacturing & Supply Chain
BTech(Hons), MPhil
Brent Wollaston was most recently Director of Manufacturing and Supply Chain for Griffins Foods in NZ. Brent has worked in the UK and South Africa during his career and consulted on his own accord in the refining, cement and dairy sectors on manufacturing and supply chain projects.
He won an AGMARDT masterate scholarship for research in the agricultural industry sector and graduated with a MPhil in Management Science and Information Systems in 1994.
Peter Lehrke
General Manager - Research & Development
BSc(Hons) Biochemistry
Dip.Nut.Sci.
Peter Lehrke graduated from Massey University in 1982. He joined New Image two years ago and heads up R&D.
Peter has over 30 years experience in human and veterinary pharmaceuticals, nutritional and dietary supplements. Peter brings a wealth of knowledge and expertise in all areas of product development and manufacturing having worked at GlaxoPharma-ceuticals, the largest pharmaceutical company in the world.
He has held senior management roles at PharmaPacific, Douglas Pharmaceuticals and GMP Pharmaceuticals.
Simon Beuth
Chief Financial Officer
BCom (Finance & Accounting) CA
With a strong finance background in FMCG and funds management in New Zealand and London, Simon Beuth is no stranger to working in a demanding business environment.
Simon was previously Financial Controller for Nice & Natural which is now a part of Griffins Foods who manufacture and import snacks to New Zealand and Australian markets.
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